? February 2, 2024

Fashion each season will change continuously. Beauty trends, too, always repeat and innovate every year. Every product released is always aimed at beauty, making yourself more beautiful is always a legitimate need of everyone. But both beautifying and preserving beauty and health in the most sustainable way. Keeping up with the latest trends is an unforgettable task for any beauty enthusiast. Let’s take a look at the current trends in cosmetic use below:

Research the demand for cosmetics

The cosmetics market is increasingly becoming relatively large in scale. And the demand is increasing because the concept of beauty has changed in perception. Economic development, people’s income is increasingly improving, and the need for self-care is also increasing. Both genders’ concern for appearance is growing, so cosmetics are gradually becoming familiar consumer products. Not only that, it has become an indispensable product for people of all ages and classes.

In Vietnam, the cosmetics market has a turnover of about 15,000 billion VND a year. According to Nielsen, the average spending of Vietnamese consumers is about 4 USD/person/month. Although still low, it is considered one of the fastest growing cosmetics markets in Southeast Asia.

Trend of using natural cosmetics

Naturalizing cosmetics, the beauty trend of natural extracts is very popular with many consumers. And this is also a new trend in the cosmetics industry. According to a report on the Vietnamese cosmetics market, the demand for natural cosmetics is on the rise. In the past, beauty technology was popular with cosmetics thanks to the quick results it brings. Recently, the beauty trend with natural extract products has become more popular. With the desire to produce more effective skin cosmetics and this is also the criterion of cosmetic manufacturers, a new look is given to skin beauty products.

Trends in handmade cosmetics industry

Handmade cosmetics are becoming a trend that attracts many people. While the competition between beauty care brands is still extremely fierce, the trend of using handmade beauty products is attracting a large segment of consumers. Handmade products are increasingly diverse to meet women’s beauty needs, from skin care cosmetics, hair care, handmade lipstick, to relaxation products such as scented wax and candles. Fragrances, essential oils, etc. When using handmade cosmetics, you can also create your own favorite products that ensure safety, quality, and effectiveness.

Trends in the use of pharmaceutical and cosmetic products

The trend of using pharmaceutical cosmetics is increasing, opening up great opportunities. Cosmeceuticals can be understood as a type of product that combines cosmetics and pharmaceuticals. This means that in addition to the role of a cosmetic, these products also have some additional properties of a pharmaceutical product, with mild biological effects. Research, production, quality control, circulation, distribution, consulting, and instructions for use in the same manner as pharmaceuticals at an appropriate level. But cosmeceuticals are a fairly safe beauty trend. They are also cosmetics that are researched and prepared like pharmaceuticals with less excipient content and require a clinical proof process like a pharmaceutical.

The development of cosmetic processing units and factories

According to assessments from a highly developed economy with a GDP of over 6% and especially young people under 35 years old accounting for over 60% of the population. The middle classes will be the ones spending heavily on cosmetics. Beauty trends develop constantly. Along with the increasing demand for beauty cosmetics. The Vietnamese cosmetics processing market has been growing rapidly. It is an effective development opportunity and a potential market in the future.

Realizing the potential of the cosmetics market, Éloge France Vietnam Company has invested in equipment lines and expanded factories for production. Currently, the factory’s products have been introduced to the market and have been well received by consumers like chapped cream. In the near future, a series of skin care products will also be available.